"La Ola" Spanish Radio - WEST 99.5fm, WEST 1400am, WHOL 1600am
1125 Colorado Street
Allentown, PA 18103
La Ola Spanish Radio is the Lehigh Valleys largest Hispanic Media 99.5fm, 1400am, 1600am.
La Ola Radio is the largest and top performing Spanish Language Media in PA. Operating 24 hours a day, 7 days a week, La Ola Radio is by far the most powerful and influential way to reach the nearly 100,000 Hispanic's in the Lehigh Valley. Currently, Hispanic's represent 20% of the poulation with a retail spending power of 2.2 billion dollars locally. La Ola Radio simulcasts all live and local content on a network of three frequencies 99.5fm - 1400am & 1600am. Our network of signals cover a large area from the Lehigh Valley into Central New Jersey.
Keywords: Spanish Radio, Radio Stations, Hispanic Radio, Lehigh Valley Radio Stations
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Interview Q&A
How long have you been in business?
26 years in the business. 10 Years as owner of my corporation.
What is your primary product or service?
Radio Marketing and Advertising to the Hispanic Market. We also provide research, translation and interpretation services, and marketing recommendations.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Long story that began in high school and ended up as an owner. I first became interested in radio in high school when I did a 2 hour show on the small High School Radio station.
How do you differentiate yourself from other businesses in your category and area?
We are the only full time Spanish Media serving the Hispanic Market. If you want to reach the Hispanic Market efficiently and effectively, we are the only outlet.
How many locations do you have and do you have plans to expand?
Three Stations. 1600am in Allentown, 1400am in Easton, and 99.5fm in Phillipsburg NJ. All formatted in Spanish.
Provide detailed directions to your location
Visit our website at www.laolaradio.com and click "Contact Us"
What type of payments do you accept?
All. Including most credit cards.
Which areas do you service?
The counties of Lehigh, Northampton, and parts of Warren.
Who owns your company or runs daily operations?
One owner who also acts as General Manager. Matthew Braccili. Other important personneal include the General Sales Manager - Olga Negron
Operations Manager - Jeffrey Mattox.
Program Director - Tony Rodriguez
Production Manager - Miguel Guzman
Public Service Manager - Alfa Lopez
What are your hours of operation?
Business hours - M-F 8:30am - 5:00pm
Hours of operation - 24 hours a day - 7 days a week. On-Air all the time.
What is the best compliment anyone can give you?
They enjoy our programming.
What is your favorite quote or Bible verse?
Anyone can make a dollar, only a few will ever make a difference.
Contact "La Ola" Spanish Radio - WEST 99.5fm, WEST 1400am, WHOL 1600am:
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